What Poor Offer Packages Say About Your Business

Have you ever had a candidate turn down your job offer? It stings, doesn’t it? Especially when you thought they'd be the perfect fit for your team.

But here’s the uncomfortable truth: if your offers are consistently being rejected, it may not just be about money. It could be about how candidates perceive your business.

Sales offer rejection reasons go deeper than just numbers on a payslip. Poor offer packages can send a message that your company doesn’t value talent, isn’t competitive, or doesn’t understand the market. And once that perception sets in, it’s tough to shake.

So, how are your offers being received? And more importantly, what are they saying about your business?

The Hidden Costs of Lowball Offers

A common mistake companies make is trying to save money with lowball offers. On the surface, it might seem like a smart financial decision. After all, who doesn’t want to reduce costs?

But when it comes to hiring high-performing sales professionals, low offers can end up costing you far more in the long run.

• Reputation Damage: Candidates talk. A reputation for undervaluing talent can spread quickly and tarnish your employer brand.
• Missed Talent: Top salespeople know their worth. A weak offer sends them running to your competition – who will gladly pay for their skills.
• Turnover Costs: Even if someone accepts a low offer, they’re less likely to stay long-term, leading to more recruitment costs down the line.

Ultimately, a poor offer package can send a signal that your business isn’t serious about investing in talent. And in sales, where people drive revenue, that’s a problem you can’t afford to ignore.

What Low Offers Say About Your Business

When a candidate turns down your offer, it’s easy to blame them for being “too picky.” But have you ever considered what your offer might be saying about your business?

1. You Don’t Value Talent

Offering less than a candidate’s market value suggests that you don’t really value the skills and experience they bring to the table.

Sales professionals, in particular, are highly attuned to this. If they feel undervalued before they’ve even joined your team, they’re unlikely to accept the role.

2. You’re Out of Touch with the Market

In today’s competitive hiring landscape, candidates expect offers that reflect market trends. If your offer is significantly below industry standards, it signals that your business isn’t keeping up with the times.

This can also make candidates question whether other aspects of your business – like your sales strategies or technology – are similarly outdated.

3. Your Priorities Might Be Misaligned

Lowball offers can make candidates question whether your business is prioritising short-term savings over long-term growth. Sales professionals want to work for companies that are serious about growth and willing to invest in the right people to achieve it.

None of these perceptions are good for your employer brand, especially if you’re trying to attract top-tier sales talent.

How Poor Offer Packages Affect Candidate Experience

When you make an offer, it’s not just about the numbers. It’s about the message you’re sending to the candidate. A poor offer can leave them feeling undervalued, frustrated, and even insulted.

Here’s how this plays out:

• Trust Breaks Down: If a candidate feels your offer doesn’t reflect their worth, they may start to question whether they can trust your company’s leadership and vision.
• Negotiations Become Tense: Instead of entering the role with excitement, candidates might feel like they’ve had to fight for every penny – not exactly the best way to start a working relationship.
• Rejection Increases: Candidates who feel undervalued are far more likely to walk away, leaving your position unfilled and your hiring process back at square one.

Remember, the offer stage is your last chance to make a strong impression. If you miss the mark here, it can undo all the hard work you’ve put into the recruitment process.

The Right Offer Starts with the Right Partner

If your offers are being turned down, it might be time to re-evaluate your approach to recruitment. This is where Coburg Banks can help.

As experts in sales recruitment, Coburg Banks understands the nuances of attracting and securing high-impact sales professionals. They know what today’s top candidates are looking for – and how to position your business as an employer of choice.

Why Choose Coburg Banks Sales Recruitment?

Here’s what sets Coburg Banks apart:

• Market Insight: They know the sales talent market inside out, helping you craft offers that are both competitive and compelling.
• Tailored Recruitment: Every business is unique. Coburg Banks takes the time to understand your specific needs and goals, ensuring you get candidates who are the perfect fit.
• Proven Track Record: With years of experience in sales talent acquisition, Coburg Banks has a history of helping businesses secure the professionals they need to drive revenue and growth.

By partnering with Coburg Banks, you can avoid the pitfalls of poor offer packages and start attracting the talent your business deserves.

What Your Team Could Look Like with Coburg Banks

Imagine a team of top-performing sales professionals who not only meet but exceed their targets. A team that’s motivated, engaged, and aligned with your company’s vision.

With Coburg Banks, this can be your reality. Their expertise ensures you don’t just fill roles – you build a team that drives growth and success.

Stop losing out on great candidates. Start building a better future for your business.

Ready to Attract Top Sales Talent?

If poor offer packages are holding your business back, it’s time to make a change. Coburg Banks is here to help you craft irresistible offers and secure the best sales professionals for your team.

Learn more about Coburg Banks’ Sales Recruitment services, or book a call today to discuss how they can help transform your hiring process.

Your next great hire is out there. Let Coburg Banks help you find them.