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Marketing Recruitment

How to Hire a Content Manager in the UK (2026)

Owning the content that attracts and engages your audience. Hiring a Content Manager.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

A Content Manager owns the content that draws people in and keeps them - articles, video, social and more. The best ones pair strong writing with a clear sense of what actually drives the business, not just clicks.

⚡ In short

A UK Content Manager typically earns £35k-£55k plus benefits. Expect a placement in 4-8 weeks. Coburg Banks recruits them with no fee until your hire starts.

£35k-£55k

Typical base salary

4-8 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a Content Manager

1

Writing and editorial

Ask to see work. Quality and consistency show quickly.

2

Strategy, not just output

The best link content to goals. Probe how they decide what to create.

3

Multi-format ability

Match their range - written, video, social - to your needs.

How to run the hire

1. Define the content and goals
Be clear on the formats, channels and outcomes you need.

2. Score for quality and strategy
Weight both strong output and a link to results.

3. Source and screen
Approach candidates whose work fits your tone and formats.

4. Review a portfolio
Look at real content and its performance.

5. Reference results
Confirm their content drove engagement or leads.

Frequently asked questions

How much does it cost to hire a Content Manager?

Fees typically run 15-18% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts.

How long does it take to hire a Content Manager?

Usually 4-8 weeks.

Format range and tone fit are the main variables.

What does a Content Manager do?

A Content Manager plans, creates and manages content across channels - articles, video, social, email - to attract and engage the target audience.

They own the content calendar, quality and often the link between content and leads.

What's the difference from a Content Marketing Manager?

A Content Manager focuses on producing and managing content. A Content Marketing Manager leans more towards using content strategically to drive demand.

The line blurs, so we scope your real need.

What should I ask a Content Manager at interview?

Try: Show me content you're proud of and why it worked.
How do you decide what to create?
How do you measure content success? and How do you keep quality consistent?

Do you recruit Content Managers across sectors?

Yes, across B2B, SaaS, consumer and professional services.

We match tone, format and sector to your needs.

External citations

Ready to hire your next Content Manager?

Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.