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Explore our vision: Incredible, effortless recruitment
£62k+ OTE
With commission & car
Product and margin
Higher-value or higher-margin products fund bigger commission.
Car and commission
A car or allowance and commission are standard on top of base.
Sector
Building products, medical and industrial pay well.
Entry-level / Newly Appointed
How to benchmark and set the salary
1. Start with the market range
For a Area Sales Manager, that's roughly £38k to £62k base. Pitch too low and you won't get replies; too high and you overpay.
2. Adjust for experience
Use the bands in the table above - entry, experienced and senior - rather than a single figure, and match the level you actually need.
3. Factor in location
London and the South East add 10-15%. A remote or regional role can be pitched a little lower for the same calibre.
4. Add the incentive
Commission and a car typically take the package 25-40% above base, and in some product areas commission is a large share of earnings. Candidates compare total earnings, so lead with the package, not just the base.
5. Move at the right speed
Strong sales people have options. A competitive offer made quickly beats a slightly higher one that drags.
A Area Sales Manager typically earns a base salary of £38k to £62k, with a median around £50k.
Plus commission and a car, so total earnings are usually higher than base alone.
Entry-level or newly appointed Area Sales Managers usually start around £38k-£45k.
The figure rises with proven results, sector experience and location, so a strong track record commands more from day one.
Yes. London and the South East typically add +10-15% to base for a Area Sales Manager, reflecting higher living costs and competition for talent.
Remote and regional roles can be pitched a little lower for the same calibre of candidate.
The main drivers are experience, sector, location and company size, plus the structure of any bonus or commission.
For a Area Sales Manager specifically, product and margin tends to move the numbers most, so weigh that when you benchmark.
Commission and a car typically take the package 25-40% above base, and in some product areas commission is a large share of earnings.
Always compare total on-target earnings rather than base alone, since the incentive can be a large share of the package.
Benchmark against the current range above, pitch at the right experience band, add a clear incentive, and factor in location.
If you'd like a live read on what your Area Sales Manager role should pay to attract strong candidates, we benchmark it for free as part of the search - no fee until your hire starts.
Tell us about your role and we'll benchmark the salary and find you the right person. No fee until your hire starts.
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