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£58k+ OTE
With commission & car
Patch and product
Larger patches and higher-value products pay more.
Car and commission
Standard on top of base for field-based territory roles.
Sector
Technical and industrial territories pay above consumer.
Entry-level / Newly Appointed
How to benchmark and set the salary
1. Start with the market range
For a Territory Sales Manager, that's roughly £35k to £58k base. Pitch too low and you won't get replies; too high and you overpay.
2. Adjust for experience
Use the bands in the table above - entry, experienced and senior - rather than a single figure, and match the level you actually need.
3. Factor in location
London and the South East add 10-15%. A remote or regional role can be pitched a little lower for the same calibre.
4. Add the incentive
A car and commission typically add 25-40% to a Territory Sales Manager's base, with commission larger in technical sales. Candidates compare total earnings, so lead with the package, not just the base.
5. Move at the right speed
Strong sales people have options. A competitive offer made quickly beats a slightly higher one that drags.
A Territory Sales Manager typically earns a base salary of £35k to £58k, with a median around £46k.
Plus commission and a car, so total earnings are usually higher than base alone.
Entry-level or newly appointed Territory Sales Managers usually start around £35k-£42k.
The figure rises with proven results, sector experience and location, so a strong track record commands more from day one.
Yes. London and the South East typically add +10-15% to base for a Territory Sales Manager, reflecting higher living costs and competition for talent.
Remote and regional roles can be pitched a little lower for the same calibre of candidate.
The main drivers are experience, sector, location and company size, plus the structure of any bonus or commission.
For a Territory Sales Manager specifically, patch and product tends to move the numbers most, so weigh that when you benchmark.
A car and commission typically add 25-40% to a Territory Sales Manager's base, with commission larger in technical sales.
Always compare total on-target earnings rather than base alone, since the incentive can be a large share of the package.
Benchmark against the current range above, pitch at the right experience band, add a clear incentive, and factor in location.
If you'd like a live read on what your Territory Sales Manager role should pay to attract strong candidates, we benchmark it for free as part of the search - no fee until your hire starts.
Tell us about your role and we'll benchmark the salary and find you the right person. No fee until your hire starts.
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