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Explore our vision: Incredible, effortless recruitment
£40k-£60k
Typical base salary
12 wks
Replacement guarantee
Commercial and creative
Ask how a brand decision they made moved the numbers, not just how it looked.
Consumer insight
Good brand people know their audience. Probe how they use insight.
Cross-functional working
They work with sales, product and agencies. Look for someone who brings them together.
How to run the hire
1. Define the brand and remit
Be clear on the brand, its market and what the role owns.
2. Score for commercial and creative
Weight both sides - the numbers and the storytelling.
3. Source and screen
Approach candidates with relevant category experience.
4. Review real work
Ask for campaigns and the commercial results.
5. Reference impact
Confirm their brand work delivered.
Fees typically run 15-20% of first-year salary, capped and agreed upfront.
Nothing is due until your hire starts.
Usually 5-9 weeks.
Category experience is the main variable, especially in FMCG.
A Brand Manager owns a brand or product's positioning, marketing and performance - shaping how it's seen, planning campaigns, and driving growth.
In FMCG it's a commercial role with real P&L awareness, not just creative.
In FMCG especially, yes - knowing the category, consumer and channels speeds someone up.
We match category where it counts and weight strong brand judgement where it's transferable.
Try: Tell me about a brand decision that moved the numbers.
How do you use consumer insight?
Walk me through a campaign end to end. and How do you work with sales and agencies?
Yes, across FMCG, consumer goods and services.
We match category and market to your brand.
Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.
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