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How to Hire a Digital Marketing Manager in the UK (2026)

Owning the digital channels that drive traffic and leads. Hiring a Digital Marketing Manager.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

A Digital Marketing Manager owns the online channels - SEO, paid, email, social and the website - that drive traffic, leads and sales. It's a measurable, fast-moving role where results are there in the numbers.

⚡ In short

A UK Digital Marketing Manager typically earns £40k-£60k plus benefits. Expect a placement in 5-9 weeks. Coburg Banks recruits them with no fee until your hire starts.

£40k-£60k

Typical base salary

5-9 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a Digital Marketing Manager

1

Channel depth versus breadth

Decide whether you need a strong all-rounder or depth in one channel, and hire to it.

2

Data and results

Ask for specific metrics they moved - traffic, cost per lead, conversion.

3

Tools fit

Match their platform experience - analytics, ad platforms, CRM - to your stack.

How to run the hire

1. Define the channels
Be clear which digital channels matter most and the depth you need.

2. Score for measurable results
Weight metrics moved over tools listed.

3. Source and screen
Approach candidates with matching channel and platform experience.

4. Set a practical task
Ask how they'd improve a specific channel of yours.

5. Reference the numbers
Confirm their work delivered measurable results.

Frequently asked questions

How much does it cost to hire a Digital Marketing Manager?

Fees typically run 15-20% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts.

How long does it take to hire a Digital Marketing Manager?

Usually 5-9 weeks.

Whether you need breadth or deep single-channel skill is the main variable.

What does a Digital Marketing Manager do?

A Digital Marketing Manager runs the online channels - SEO, paid media, email, social and web - to drive traffic, leads and sales.

They plan, execute and measure digital activity and optimise it against results.

Should I hire a generalist or a specialist?

A generalist covers all channels at a good level; specialists go deeper in one. Smaller teams often need a generalist, larger ones benefit from specialists.

We help you weigh breadth against depth.

What should I ask a Digital Marketing Manager at interview?

Try: Tell me about a channel you improved and the numbers.
Which channel are you deepest in?
How do you decide where to spend budget? and How do you report on performance?

Do you recruit Digital Marketing Managers across sectors?

Yes, across e-commerce, SaaS, B2B and consumer brands.

We match sector and channel focus to your priorities.

External citations

Ready to hire your next Digital Marketing Manager?

Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.