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How to Hire a Email Marketing Manager in the UK (2026)

Driving revenue through email and automation. Hiring an Email Marketing Manager.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

An Email Marketing Manager turns your list into revenue - campaigns, automation and segmentation done well. It's one of the highest-return channels there is, so a skilled hire pays for themselves quickly.

⚡ In short

A UK Email Marketing Manager typically earns £35k-£55k plus benefits. Expect a placement in 4-8 weeks. Coburg Banks recruits them with no fee until your hire starts.

£35k-£55k

Typical base salary

4-8 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a Email Marketing Manager

1

Revenue focus

Ask for the revenue or conversion they've driven through email.

2

Automation and segmentation

Probe their experience of building flows and segmenting well.

3

Platform fit

Match their tool experience to your email or CRM platform.

How to run the hire

1. Define the setup
Be clear on your platform, list and the goals.

2. Score for revenue results
Weight measurable revenue and conversion over sends.

3. Source and screen
Approach candidates with relevant platform and results experience.

4. Test with a real ask
Ask how they'd improve one of your flows or campaigns.

5. Reference the numbers
Confirm email drove real revenue under them.

Frequently asked questions

How much does it cost to hire an Email Marketing Manager?

Fees typically run 15-18% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts.

How long does it take to hire an Email Marketing Manager?

Usually 4-8 weeks.

Platform experience and how automation-heavy your setup is are the main variables.

What does an Email Marketing Manager do?

An Email Marketing Manager plans and runs email campaigns and automated flows - building, segmenting and optimising them to drive engagement and revenue.

They own one of the highest-return channels a business has.

Does email platform experience matter?

It helps - each platform works differently - so we match your tool where we can.

Strong email marketers transfer between platforms, so we weight results alongside specific software.

What should I ask an Email Marketing Manager at interview?

Try: Tell me about revenue you drove through email.
How do you approach segmentation and automation?
How do you improve open and click rates? and How would you improve our flows?

Do you recruit Email and CRM Marketing Managers?

Yes, both, as the roles often overlap.

We scope whether you need pure email or broader CRM and lifecycle marketing.

External citations

Ready to hire your next Email Marketing Manager?

Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.