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Marketing Recruitment

How to Hire a Campaign Manager in the UK (2026)

Planning and running integrated campaigns end to end. Hiring a Campaign Manager.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

A Campaign Manager takes a campaign from brief to results - planning, coordinating channels and measuring impact. It's part strategy, part project management, and the best ones make complex campaigns land smoothly.

⚡ In short

A UK Campaign Manager typically earns £40k-£55k plus benefits. Expect a placement in 4-8 weeks. Coburg Banks recruits them with no fee until your hire starts.

£40k-£55k

Typical base salary

4-8 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a Campaign Manager

1

End-to-end delivery

Ask about a campaign they owned start to finish and the result.

2

Multi-channel coordination

They pull channels and teams together. Look for strong organisation.

3

Measurement

Probe how they set targets and prove a campaign worked.

How to run the hire

1. Define the campaigns
Be clear on the type, channels and scale of campaigns.

2. Score for delivery and results
Weight campaigns delivered and measured.

3. Source and screen
Approach candidates with relevant campaign experience.

4. Review real campaigns
Ask for examples and the numbers.

5. Reference delivery
Confirm their campaigns landed and delivered.

Frequently asked questions

How much does it cost to hire a Campaign Manager?

Fees typically run 15-20% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts.

How long does it take to hire a Campaign Manager?

Usually 4-8 weeks.

Channel mix and sector fit are the main variables.

What does a Campaign Manager do?

A Campaign Manager plans, coordinates and delivers integrated marketing campaigns across channels - owning the brief, the timeline, the channels and the measurement.

They make sure campaigns launch well and hit their targets.

What's the difference from a Marketing Manager?

A Campaign Manager focuses specifically on planning and delivering campaigns; a Marketing Manager has a broader remit.

In smaller teams they merge, so we scope the real role.

What should I ask a Campaign Manager at interview?

Try: Walk me through a campaign you owned end to end.
How do you coordinate multiple channels and teams?
How do you measure success? and Tell me about a campaign that underperformed.

Do you recruit Campaign Managers across sectors?

Yes, across B2B, consumer and services.

We match channel experience and sector to your needs.

External citations

Ready to hire your next Campaign Manager?

Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.