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Marketing Recruitment

How to Hire a Marketing Manager in the UK (2026)

Running marketing activity and campaigns day to day. Hiring a Marketing Manager.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

A Marketing Manager runs the day-to-day marketing - campaigns, channels and often a small team. It's a broad, delivery-focused role, so the first step is being clear on which channels and skills matter most to you.

⚡ In short

A UK Marketing Manager typically earns £40k-£60k plus benefits. Expect a placement in 5-9 weeks. Coburg Banks recruits them with no fee until your hire starts.

£40k-£60k

Typical base salary

5-9 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a Marketing Manager

1

Delivery track record

Ask about campaigns they ran end to end and the results.

2

Channel fit

Match their strengths - digital, brand, content - to your priorities.

3

Organisation

They juggle a lot. Look for someone who plans and delivers reliably.

How to run the hire

1. Define the channels
Be clear on which channels and skills the role leans on.

2. Score to that mix
Weight the specific strengths your marketing needs.

3. Source and screen
Approach candidates with matching channel experience.

4. Review real work
Ask for campaigns and results, not just responsibilities.

5. Reference delivery
Confirm they delivered campaigns that worked.

Frequently asked questions

How much does it cost to hire a Marketing Manager?

Fees typically run 15-20% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts.

How long does it take to hire a Marketing Manager?

Usually 5-9 weeks.

The variable is how specialist the channel mix is - a niche skill set narrows the pool.

What does a Marketing Manager do?

A Marketing Manager plans and delivers marketing activity - campaigns across channels, content, events and often a small team.

They turn the strategy above them into activity that builds awareness and pipeline.

What kind of Marketing Manager do I need?

The title covers digital, brand, product and general marketing, which are quite different.

We define the channels and skills your role really needs so the shortlist fits, rather than sending broad marketing CVs.

What should I ask a Marketing Manager at interview?

Try: Walk me through a campaign you ran and the results.
Which channels are you strongest and weakest in?
How do you measure success? and How do you prioritise a busy plan?

Do you recruit Marketing Managers across sectors?

Yes, across B2B and B2C in technology, professional services, retail and manufacturing.

We match sector and channel where it matters.

External citations

Ready to hire your next Marketing Manager?

Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.