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Marketing Recruitment

How to Hire a Social Media Manager in the UK (2026)

Owning your social presence, community and content. Hiring a Social Media Manager.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

A Social Media Manager owns how you show up on social - content, community and engagement. It's more strategic than it looks: the good ones build an audience and tie it to the business, rather than just posting.

⚡ In short

A UK Social Media Manager typically earns £30k-£50k plus benefits. Expect a placement in 4-8 weeks. Coburg Banks recruits them with no fee until your hire starts.

£30k-£50k

Typical base salary

4-8 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a Social Media Manager

1

Content and creativity

Ask to see accounts they've grown and the content that worked.

2

Platform fit

Match their strengths to the platforms that matter to you.

3

Community and commercial

Look for someone who builds engagement and links it to results, not just followers.

How to run the hire

1. Define the platforms and goals
Be clear on the channels, audience and outcomes.

2. Score for growth and results
Weight audience and engagement growth over vanity metrics.

3. Source and screen
Approach candidates whose work fits your brand and platforms.

4. Review real accounts
Look at accounts they've run and grown.

5. Reference impact
Confirm they grew engagement and supported the business.

Frequently asked questions

How much does it cost to hire a Social Media Manager?

Fees typically run 15-18% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts.

How long does it take to hire a Social Media Manager?

Usually 4-8 weeks.

Platform focus and brand fit are the main variables.

What does a Social Media Manager do?

A Social Media Manager owns a brand's presence across social platforms - planning and creating content, growing the audience, engaging the community and reporting on results.

The best tie social activity to business outcomes.

Is a Social Media Manager just posting?

No - the good ones set strategy, create content, build community and measure impact.

We screen for people who grow an audience and link it to the business, not just keep the feed active.

What should I ask a Social Media Manager at interview?

Try: Show me an account you grew and how.
Which platforms are you strongest in?
How do you handle a negative comment or crisis? and How do you tie social to results?

Do you recruit Social Media Managers across sectors?

Yes, across consumer brands, B2B and services.

We match platform and brand style to your needs.

External citations

Ready to hire your next Social Media Manager?

Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.