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Sales Salary Guide

Business Development Executive Salary UK: How Much Do They Earn? (2026)

What a Business Development Executive earns in the UK in 2026, broken down by experience, region and the factors that move the numbers.
By
Mark Wilkinson
-
Managing Director
, Coburg Banks
Mark has over 30 years in recruitment, placing sales professionals from SDR to Sales Director across UK SMEs.
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BDE pay is entry-level with real upside through commission and progression. You're paying for potential as much as experience. If you're hiring or benchmarking, the figures below give a realistic picture of what a Business Development Executive costs in the current market.

⚡ In short

A Business Development Executive in the UK typically earns a base salary of £26k to £42k, with a median of around £34k, plus commission.

Pay rises with experience, sits higher in London and high-growth sectors, and the total package can be well above base once incentives are included.

£34k

Median base salary

£26k-£42k

Typical range

+10-15%

London premium

£45k-£55k OTE

On-target earnings

What affects a Business Development Executive's salary

1

Commission and progression

Commission tops up base, and the path to BDM raises earnings quickly.

2

Sector

Tech and SaaS pay more, even at this level.

3

Experience

A year or two of proven sales lifts the starting figure.

Business Development Executive salary by experience

Experience Level
Typical Salary
Entry-level / Newly Appointed
£26k-£32k
Experienced
£32k-£38k
Senior / Lead
£38k-£45k

Salary by UK region

Region
Median Base
Typical Range
vs UK
North East
£33k
£25k-£40k
-4%
North West
£33k
£25k-£41k
-2%
Yorkshire and The Humber
£33k
£25k-£41k
-3%
East Midlands
£33k
£25k-£41k
-3%
West Midlands
£33k
£25k-£41k
-2%
East of England
£34k
£26k-£42k
UK baseline
London
£36k
£28k-£45k
+7%
South East
£34k
£26k-£43k
+1%
South West
£33k
£26k-£41k
-2%
Wales
£33k
£25k-£41k
-3%
Scotland
£34k
£26k-£41k
-1%
Northern Ireland
£33k
£25k-£41k
-3%

How to benchmark and set the salary

1. Start with the market range
For a Business Development Executive, that's roughly £26k to £42k base. Pitch too low and you won't get replies; too high and you overpay.

2. Adjust for experience
Use the bands in the table above - entry, experienced and senior - rather than a single figure, and match the level you actually need.

3. Factor in location
London and the South East add 10-15%. A remote or regional role can be pitched a little lower for the same calibre.

4. Add the incentive
Commission typically adds 20-40% to a BDE's base, and the role is often a stepping stone to a higher-earning BDM position. Candidates compare total earnings, so lead with the package, not just the base.

5. Move at the right speed
Strong sales people have options. A competitive offer made quickly beats a slightly higher one that drags.

Frequently asked questions

How much does a Business Development Executive earn in the UK?

A Business Development Executive typically earns a base salary of £26k to £42k, with a median around £34k.

Plus commission, so total earnings are usually higher than base alone.

What's the starting salary for a Business Development Executive?

Entry-level or newly appointed Business Development Executives usually start around £26k-£32k.

The figure rises with proven results, sector experience and location, so a strong track record commands more from day one.

Do Business Development Executives earn more in London?

Yes. London and the South East typically add +10-15% to base for a Business Development Executive, reflecting higher living costs and competition for talent.

Remote and regional roles can be pitched a little lower for the same calibre of candidate.

What affects a Business Development Executive's salary?

The main drivers are experience, sector, location and company size, plus the structure of any bonus or commission.

For a Business Development Executive specifically, commission and progression tends to move the numbers most, so weigh that when you benchmark.

What bonus or commission does a Business Development Executive get?

Commission typically adds 20-40% to a BDE's base, and the role is often a stepping stone to a higher-earning BDM position.

Always compare total on-target earnings rather than base alone, since the incentive can be a large share of the package.

How do I set a competitive salary to attract a Business Development Executive?

Benchmark against the current range above, pitch at the right experience band, add a clear incentive, and factor in location.

If you'd like a live read on what your Business Development Executive role should pay to attract strong candidates, we benchmark it for free as part of the search - no fee until your hire starts.

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