Most people would agree cookies make life better. For us, they help us make our site and marketing better. But if you don't like cookies, that's cool too. Find out more in our
Cookie Policy.
Explore our vision: Incredible, effortless recruitment
£42k-£55k OTE
On-target earnings
Commission plan
Commission on pipeline drives total earnings.
Sector
Tech and SaaS BDRs earn the most.
Progression
A clear path to closing roles lifts earnings.
Entry-level / Newly Appointed
How to benchmark and set the salary
1. Start with the market range
For a Business Development Representative, that's roughly £26k to £40k base. Pitch too low and you won't get replies; too high and you overpay.
2. Adjust for experience
Use the bands in the table above - entry, experienced and senior - rather than a single figure, and match the level you actually need.
3. Factor in location
London and the South East add 10-20%. A remote or regional role can be pitched a little lower for the same calibre.
4. Add the incentive
Outbound BDRs usually earn commission taking OTE 30-60% above base, rewarding pipeline generated from cold. Candidates compare total earnings, so lead with the package, not just the base.
5. Move at the right speed
Strong sales people have options. A competitive offer made quickly beats a slightly higher one that drags.
A Business Development Representative typically earns a base salary of £26k to £40k, with a median around £32k.
Plus commission, so total earnings are usually higher than base alone.
Entry-level or newly appointed Business Development Representatives usually start around £26k-£30k.
The figure rises with proven results, sector experience and location, so a strong track record commands more from day one.
Yes. London and the South East typically add +10-20% to base for a Business Development Representative, reflecting higher living costs and competition for talent.
Remote and regional roles can be pitched a little lower for the same calibre of candidate.
The main drivers are experience, sector, location and company size, plus the structure of any bonus or commission.
For a Business Development Representative specifically, commission plan tends to move the numbers most, so weigh that when you benchmark.
Outbound BDRs usually earn commission taking OTE 30-60% above base, rewarding pipeline generated from cold.
Always compare total on-target earnings rather than base alone, since the incentive can be a large share of the package.
Benchmark against the current range above, pitch at the right experience band, add a clear incentive, and factor in location.
If you'd like a live read on what your Business Development Representative role should pay to attract strong candidates, we benchmark it for free as part of the search - no fee until your hire starts.
Tell us about your role and we'll benchmark the salary and find you the right person. No fee until your hire starts.
{"@context": "https://schema.org", "@graph": [{"@type": "Article", "headline": "Business Development Representative Salary UK: How Much Do They Earn? (2026)", "description": "How much does a Business Development Representative earn in the UK? Typical salary £26k-£40k, pay by experience, London premium and what drives the numbers.", "datePublished": "2026-07-13", "dateModified": "2026-07-13", "author": {"@type": "Person", "name": "Mark Wilkinson", "jobTitle": "Managing Director", "url": "https://www.linkedin.com/in/coburg-markwilkinson/", "worksFor": {"@type": "Organization", "name": "Coburg Banks"}}, "publisher": {"@type": "Organization", "name": "Coburg Banks", "logo": {"@type": "ImageObject", "url": "https://cdn.prod.website-files.com/645cf1f1ad8cd97335eefcd6/67e52adb28b5bfce304c13dd_CB%20Sales%20Logo.svg"}}, "mainEntityOfPage": "https://www.coburgbanks.co.uk/salary/business-development-representative"}, {"@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "How much does a Business Development Representative earn in the UK?", "acceptedAnswer": {"@type": "Answer", "text": "A Business Development Representative typically earns a base salary of £26k to £40k, with a median around £32k. Plus commission, so total earnings are usually higher than base alone."}}, {"@type": "Question", "name": "What's the starting salary for a Business Development Representative?", "acceptedAnswer": {"@type": "Answer", "text": "Entry-level or newly appointed Business Development Representatives usually start around £26k-£30k. The figure rises with proven results, sector experience and location, so a strong track record commands more from day one."}}, {"@type": "Question", "name": "Do Business Development Representatives earn more in London?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. London and the South East typically add +10-20% to base for a Business Development Representative, reflecting higher living costs and competition for talent. Remote and regional roles can be pitched a little lower for the same calibre of candidate."}}, {"@type": "Question", "name": "What affects a Business Development Representative's salary?", "acceptedAnswer": {"@type": "Answer", "text": "The main drivers are experience, sector, location and company size, plus the structure of any bonus or commission. For a Business Development Representative specifically, commission plan tends to move the numbers most, so weigh that when you benchmark."}}, {"@type": "Question", "name": "What bonus or commission does a Business Development Representative get?", "acceptedAnswer": {"@type": "Answer", "text": "Outbound BDRs usually earn commission taking OTE 30-60% above base, rewarding pipeline generated from cold. Always compare total on-target earnings rather than base alone, since the incentive can be a large share of the package."}}, {"@type": "Question", "name": "How do I set a competitive salary to attract a Business Development Representative?", "acceptedAnswer": {"@type": "Answer", "text": "Benchmark against the current range above, pitch at the right experience band, add a clear incentive, and factor in location. If you'd like a live read on what your Business Development Representative role should pay to attract strong candidates, we benchmark it for free as part of the search - no fee until your hire starts."}}]}, {"@type": "ItemList", "name": "What affects a Business Development Representative's salary", "itemListElement": [{"@type": "ListItem", "position": 1, "name": "Commission plan"}, {"@type": "ListItem", "position": 2, "name": "Sector"}, {"@type": "ListItem", "position": 3, "name": "Progression"}]}, {"@type": "ProfessionalService", "name": "Coburg Banks Sales Recruitment", "url": "https://www.coburgbanks.co.uk/sales-recruitment-agencies", "telephone": "+441213622300", "foundingDate": "2002", "areaServed": {"@type": "Country", "name": "United Kingdom"}, "serviceType": "Sales Recruitment", "sameAs": ["https://www.linkedin.com/company/coburgbanks/", "https://uk.trustpilot.com/review/coburgbanks.co.uk", "https://www.facebook.com/CoburgBanksJobs/"]}]}
