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Sales Salary Guide

Telesales Executive Salary UK: How Much Do They Earn? (2026)

What a Telesales Executive earns in the UK in 2026, broken down by experience, region and the factors that move the numbers.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing sales professionals from SDR to Sales Director across UK SMEs.
Mark's Linkedin Profile

Telesales pay is a lower base with real upside through commission, rewarding volume and consistency. If you're hiring or benchmarking, the figures below give a realistic picture of what a Telesales Executive costs in the current market.

⚡ In short

A Telesales Executive in the UK typically earns a base salary of £22k to £32k, with a median of around £26k, plus commission.

Pay rises with experience, sits higher in London and high-growth sectors, and the total package can be well above base once incentives are included.

£26k

Median base salary

£22k-£32k

Typical range

+5-15%

London premium

£32k-£40k OTE

On-target earnings

What affects a Telesales Executive's salary

1

Commission plan

Commission on sales is the main earnings driver.

2

Product

Higher-value products fund bigger commission.

3

Consistency

Reliable high performers earn well above base.

Telesales Executive salary by experience

Experience Level
Typical Salary
Entry-level / Newly Appointed
£22k-£25k
Experienced
£25k-£29k
Senior / Lead
£29k-£34k

How to benchmark and set the salary

1. Start with the market range
For a Telesales Executive, that's roughly £22k to £32k base. Pitch too low and you won't get replies; too high and you overpay.

2. Adjust for experience
Use the bands in the table above - entry, experienced and senior - rather than a single figure, and match the level you actually need.

3. Factor in location
London and the South East add 5-15%. A remote or regional role can be pitched a little lower for the same calibre.

4. Add the incentive
Commission is central to telesales, often taking OTE 30-60% above base for strong performers. Candidates compare total earnings, so lead with the package, not just the base.

5. Move at the right speed
Strong sales people have options. A competitive offer made quickly beats a slightly higher one that drags.

Frequently asked questions

How much does a Telesales Executive earn in the UK?

A Telesales Executive typically earns a base salary of £22k to £32k, with a median around £26k.

Plus commission, so total earnings are usually higher than base alone.

What's the starting salary for a Telesales Executive?

Entry-level or newly appointed Telesales Executives usually start around £22k-£25k.

The figure rises with proven results, sector experience and location, so a strong track record commands more from day one.

Do Telesales Executives earn more in London?

Yes. London and the South East typically add +5-15% to base for a Telesales Executive, reflecting higher living costs and competition for talent.

Remote and regional roles can be pitched a little lower for the same calibre of candidate.

What affects a Telesales Executive's salary?

The main drivers are experience, sector, location and company size, plus the structure of any bonus or commission.

For a Telesales Executive specifically, commission plan tends to move the numbers most, so weigh that when you benchmark.

What bonus or commission does a Telesales Executive get?

Commission is central to telesales, often taking OTE 30-60% above base for strong performers.

Always compare total on-target earnings rather than base alone, since the incentive can be a large share of the package.

How do I set a competitive salary to attract a Telesales Executive?

Benchmark against the current range above, pitch at the right experience band, add a clear incentive, and factor in location.

If you'd like a live read on what your Telesales Executive role should pay to attract strong candidates, we benchmark it for free as part of the search - no fee until your hire starts.

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