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Sales Salary Guide

Telesales Executive Salary UK: How Much Do They Earn? (2026)

What a Telesales Executive earns in the UK in 2026, broken down by experience, region and the factors that move the numbers.
By
Mark Wilkinson
-
Managing Director
, Coburg Banks
Mark has over 30 years in recruitment, placing sales professionals from SDR to Sales Director across UK SMEs.
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Telesales pay is a lower base with real upside through commission, rewarding volume and consistency. If you're hiring or benchmarking, the figures below give a realistic picture of what a Telesales Executive costs in the current market.

⚡ In short

A Telesales Executive in the UK typically earns a base salary of £22k to £32k, with a median of around £26k, plus commission.

Pay rises with experience, sits higher in London and high-growth sectors, and the total package can be well above base once incentives are included.

£26k

Median base salary

£22k-£32k

Typical range

+5-15%

London premium

£32k-£40k OTE

On-target earnings

What affects a Telesales Executive's salary

1

Commission plan

Commission on sales is the main earnings driver.

2

Product

Higher-value products fund bigger commission.

3

Consistency

Reliable high performers earn well above base.

Telesales Executive salary by experience

Experience Level
Typical Salary
Entry-level / Newly Appointed
£22k-£25k
Experienced
£25k-£29k
Senior / Lead
£29k-£34k

Salary by UK region

Region
Median Base
Typical Range
vs UK
North East
£25k
£21k-£31k
-4%
North West
£25k
£21k-£31k
-2%
Yorkshire and The Humber
£25k
£21k-£31k
-3%
East Midlands
£25k
£21k-£31k
-3%
West Midlands
£25k
£21k-£31k
-2%
East of England
£26k
£22k-£32k
UK baseline
London
£28k
£23k-£34k
+7%
South East
£26k
£22k-£32k
+1%
South West
£26k
£22k-£31k
-2%
Wales
£25k
£21k-£31k
-3%
Scotland
£26k
£22k-£32k
-1%
Northern Ireland
£25k
£21k-£31k
-3%

How to benchmark and set the salary

1. Start with the market range
For a Telesales Executive, that's roughly £22k to £32k base. Pitch too low and you won't get replies; too high and you overpay.

2. Adjust for experience
Use the bands in the table above - entry, experienced and senior - rather than a single figure, and match the level you actually need.

3. Factor in location
London and the South East add 5-15%. A remote or regional role can be pitched a little lower for the same calibre.

4. Add the incentive
Commission is central to telesales, often taking OTE 30-60% above base for strong performers. Candidates compare total earnings, so lead with the package, not just the base.

5. Move at the right speed
Strong sales people have options. A competitive offer made quickly beats a slightly higher one that drags.

Frequently asked questions

How much does a Telesales Executive earn in the UK?

A Telesales Executive typically earns a base salary of £22k to £32k, with a median around £26k.

Plus commission, so total earnings are usually higher than base alone.

What's the starting salary for a Telesales Executive?

Entry-level or newly appointed Telesales Executives usually start around £22k-£25k.

The figure rises with proven results, sector experience and location, so a strong track record commands more from day one.

Do Telesales Executives earn more in London?

Yes. London and the South East typically add +5-15% to base for a Telesales Executive, reflecting higher living costs and competition for talent.

Remote and regional roles can be pitched a little lower for the same calibre of candidate.

What affects a Telesales Executive's salary?

The main drivers are experience, sector, location and company size, plus the structure of any bonus or commission.

For a Telesales Executive specifically, commission plan tends to move the numbers most, so weigh that when you benchmark.

What bonus or commission does a Telesales Executive get?

Commission is central to telesales, often taking OTE 30-60% above base for strong performers.

Always compare total on-target earnings rather than base alone, since the incentive can be a large share of the package.

How do I set a competitive salary to attract a Telesales Executive?

Benchmark against the current range above, pitch at the right experience band, add a clear incentive, and factor in location.

If you'd like a live read on what your Telesales Executive role should pay to attract strong candidates, we benchmark it for free as part of the search - no fee until your hire starts.

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