Why Your Current Recruitment Supplier Isn't Delivering

Struggling with poor results from your recruitment agency? Learn how to spot red flags and build a high-performing sales team that drives results.

Why Your Current Recruitment Supplier Isn't Delivering

Are you starting to feel like your recruitment agency might be more of a drain than a help?

Maybe you're left with a pile of CVs to sift through, none of which seem to hit the mark. Or worse, you've hired candidates who don’t stick around long enough to make a real impact.

If this sounds familiar, you’re not alone. Many businesses rely on ineffective recruitment agencies that promise the world but deliver little more than frustration. The result? Wasted time, wasted money, and a sales team that’s struggling to meet its targets.

The truth is, if all you’re getting is a flood of CVs with minimal screening and no real understanding of your needs, you’re paying too much for too little.

How to Spot an Ineffective Recruitment Agency

Not all recruitment agencies are created equal. If your current supplier isn’t delivering, it’s likely because they’re relying on outdated, lazy sourcing methods or treating you like just another number.

Here are the telltale signs that you’re working with an ineffective recruitment agency:

CV Flooding: They bombard you with dozens of CVs, expecting you to do the heavy lifting of screening and shortlisting candidates.
Minimal Screening: Candidates seem to match on paper but fall short when it comes to skills, experience, or cultural fit.
Lazy Sourcing: They’re fishing from the same shallow talent pool as everyone else, offering up candidates who are actively job-hopping rather than those who could truly elevate your team.

If these red flags sound familiar, it’s time to reconsider your recruitment strategy. Because let’s face it, a bad hire in your sales team doesn’t just cost money—it costs opportunities and momentum.

The Real Cost of Low-Value Recruitment

Recruitment is more than just filling empty seats—it’s about finding people who will help your business thrive. Unfortunately, an ineffective recruitment agency can leave you worse off than where you started.

Here’s how poor agency results can eat into your business:

Missed Revenue: Every day a sales role remains unfilled is a missed opportunity to close deals and hit targets.
High Turnover Costs: The wrong hire can leave within months, forcing you to start the recruitment process all over again, losing both time and money.
Damaged Morale: A weak link in your sales team can frustrate high-performing employees and disrupt team dynamics.

When recruitment agencies fail to deliver quality, the ripple effects can be devastating for your business. And the worst part? You’re still paying for their subpar service.

Why Traditional Recruitment Methods Don’t Work for Sales Roles

Recruiting for sales is a different beast altogether. Unlike other roles, sales professionals need a unique mix of skills: resilience, relationship-building, a results-driven mindset—and that’s just the start.

Unfortunately, many recruitment agencies treat sales like any other role, relying on outdated methods that don’t account for the nuances of hiring top-performing salespeople. Here’s what they often get wrong:

1. Overemphasis on Generic CVs

Sales is about results, not just ticking boxes on a CV. A candidate’s ability to meet quotas, close deals, and build client relationships can’t always be summarised in bullet points.

2. Lack of Industry Knowledge

Every industry has its own sales challenges, whether it’s long sales cycles, highly technical products, or intense competition. Agencies that don’t understand your sector can’t find candidates who’ll thrive in it.

3. One-Size-Fits-All Approach

Recruitment isn’t just about finding someone to fit the role—it’s about finding someone to fit your team, your goals, and your culture. Lazy agencies overlook this, resulting in hires who don’t stick around.

If your recruitment supplier isn’t tailoring their approach to your specific needs, they’re not doing their job.

Coburg Banks: Your Partner in Sales Recruitment

It doesn’t have to be this way. At Coburg Banks, we understand that recruiting for sales roles requires more than just skimming a CV database. It’s about finding the right people who can drive revenue, build relationships, and contribute to your long-term success.

Here’s how we’re different:

Customised Approach: We take the time to understand your business, your sales strategy, and your goals. Then, we tailor our recruitment process to find candidates who fit your specific needs.
Deep Screening Process: Our team doesn’t just look at CVs—we conduct in-depth interviews and assessments to ensure candidates have the skills, personality, and motivation to succeed.
Industry Expertise: Whether you’re in tech, retail, or finance, our recruiters have the sector knowledge to find sales professionals who understand your market.

When you work with Coburg Banks, you’re not just getting a recruitment agency—you’re gaining a strategic partner invested in your success.

Build a High-Performing Sales Team

Imagine what your sales team could look like with the right people in place:

Sales leaders who inspire and drive results.
Account managers who build lasting client relationships.
Sales reps who consistently hit and exceed their targets.

With Coburg Banks, this vision can become your reality. Our proven track record in sales recruitment means we know how to find the talent that will take your business to the next level.