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Marketing Recruitment

How to Hire a Marketing Director in the UK (2026)

Board-level ownership of brand, demand and the marketing team. Hiring a Marketing Director.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

A Marketing Director owns the whole marketing engine - strategy, brand, demand and the team behind it - at board level. It's a hire that shapes how the market sees you and how much pipeline you build, so it deserves a proper process.

⚡ In short

A UK Marketing Director typically earns £80k-£120k plus bonus. Expect a placement in 8-14 weeks. Coburg Banks recruits them with no fee until your hire starts and a 12-week guarantee.

£80k-£120k

Typical base salary

8-14 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a Marketing Director

1

Strategy plus delivery

They set direction and can still make it happen. Ask what they built, not just planned.

2

Commercial focus

The best Directors tie marketing to revenue. Probe how they've driven pipeline or growth.

3

Team leadership

They lead a marketing team. Look for someone who develops talent and raises the bar.

How to run the hire

1. Agree the mandate
Decide what the Director must deliver - growth, brand, demand - and the measures.

2. Match the stage
Target people who've marketed at your size and model, since B2B and B2C differ hugely.

3. Source through networks
Senior marketers come from introductions and headhunting, not adverts.

4. Use a strategy exercise
Have the shortlist present a marketing plan for your business.

5. Reference results
Confirm they drove commercial outcomes and led a team well.

Frequently asked questions

How much does it cost to hire a Marketing Director?

Fees typically run 20-25% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts, and for the most senior briefs we can discuss a retained approach.

How long does it take to hire a Marketing Director?

Around 8-14 weeks.

Scope clarity is the biggest driver - the more precisely you define the remit and the measures, the faster the search.

What does a Marketing Director do?

A Marketing Director owns the marketing strategy and the team that delivers it - brand, demand generation, digital, communications and budget.

They sit on the leadership team and are accountable for how marketing drives the business.

What's the difference between a Marketing Director and Head of Marketing?

A Marketing Director is usually board-level and strategy-owning. A Head of Marketing tends to be more hands-on, often reporting into a Director.

Titles blur, so we confirm the real remit before searching.

What should I ask a Marketing Director at interview?

Try: Tell me about a strategy you set and the commercial result.
How do you tie marketing to revenue?
How have you built a marketing team? and What would you do first in our business?

Do you recruit B2B and B2C Marketing Directors?

Yes, both.

The disciplines differ, so we match the candidate's background to your model rather than sending generic senior marketers.

External citations

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