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Marketing Recruitment

How to Hire a PPC Manager in the UK (2026)

Running paid campaigns that deliver a return. Hiring a PPC / Paid Media Manager.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

A PPC Manager spends your budget to make money, not just clicks - Google, social and beyond, managed to a return. It's a numbers role, so the best ones are comfortable being judged on cost per acquisition and ROAS.

⚡ In short

A UK PPC Manager typically earns £40k-£60k plus benefits. Expect a placement in 4-8 weeks. Coburg Banks recruits them with no fee until your hire starts.

£40k-£60k

Typical base salary

4-8 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a PPC Manager

1

Return, not just spend

Ask for the ROAS or cost per acquisition they've delivered, with budgets.

2

Platform depth

Match their platform experience - Google, Meta, LinkedIn - to your channels.

3

Testing mindset

Good PPC is constant testing. Probe how they optimise.

How to run the hire

1. Define the channels and goals
Be clear on the platforms, budget and the return you need.

2. Score for measurable return
Weight ROAS and cost per acquisition over impressions.

3. Source and screen
Approach candidates with relevant platform and budget experience.

4. Test with your account
Ask what they'd change in your current campaigns.

5. Reference the numbers
Confirm they delivered a return on ad spend.

Frequently asked questions

How much does it cost to hire a PPC Manager?

Fees typically run 15-20% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts.

How long does it take to hire a PPC Manager?

Usually 4-8 weeks.

Platform focus and budget scale are the main variables.

What does a PPC Manager do?

A PPC or Paid Media Manager plans and runs paid advertising campaigns across search and social to drive leads or sales at a target cost.

They manage budgets, optimise constantly, and report on return.

How do I judge a PPC Manager?

Ask for the return they delivered - ROAS or cost per acquisition - and the budgets behind it.

We screen for people judged on results, not activity, and match platform experience to your channels.

What should I ask a PPC Manager at interview?

Try: Tell me about a campaign's ROAS and how you got there.
What would you change in our account?
How do you structure testing? and Which platforms are you strongest in?

Do you recruit across Google and social platforms?

Yes, across Google Ads, Meta, LinkedIn and others.

We match platform focus and sector to your channels.

External citations

Ready to hire your next PPC Manager?

Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.