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How to Hire a E-commerce Manager in the UK (2026)

Owning online sales, trading and the customer journey. Hiring an E-commerce Manager.
By Mark Wilkinson, Managing Director of Coburg Banks
Mark has over 30 years in recruitment, placing marketing professionals from executive to Marketing Director across the UK.
Mark's Linkedin Profile

An E-commerce Manager owns online sales end to end - the site, the trading, the conversion and the numbers. It's a commercial, data-driven role, and a strong one directly moves revenue.

⚡ In short

A UK E-commerce Manager typically earns £45k-£70k plus benefits. Expect a placement in 5-9 weeks. Coburg Banks recruits them with no fee until your hire starts.

£45k-£70k

Typical base salary

5-9 weeks

Time to hire

48 hrs

To first shortlist

12 wks

Replacement guarantee

What to look for in a E-commerce Manager

1

Trading mindset

Ask how they've grown online revenue and conversion, with numbers.

2

Platform and analytics

Match their platform and analytics experience to your setup.

3

Cross-functional working

They work with marketing, product and operations. Look for someone who joins them up.

How to run the hire

1. Define the setup
Be clear on the platform, product and the revenue goals.

2. Score for revenue results
Weight measurable online growth and conversion.

3. Source and screen
Approach candidates with relevant platform and category experience.

4. Test with your site
Ask what they'd prioritise to grow your online revenue.

5. Reference the numbers
Confirm they grew online sales.

Frequently asked questions

How much does it cost to hire an E-commerce Manager?

Fees typically run 18-22% of first-year salary, capped and agreed upfront.

Nothing is due until your hire starts.

How long does it take to hire an E-commerce Manager?

Usually 5-9 weeks.

Platform experience and category fit are the main variables.

What does an E-commerce Manager do?

An E-commerce Manager runs online sales - managing the website, trading, merchandising, conversion and the customer journey to grow revenue.

It's a commercial role sitting across marketing, product and operations.

Does platform experience matter for e-commerce?

It helps - Shopify, Magento and others differ - so we match your platform where we can.

Trading and commercial skill transfer, so we weight results alongside specific platforms.

What should I ask an E-commerce Manager at interview?

Try: Tell me about online revenue growth you drove.
How do you improve conversion?
What would you prioritise on our site? and How do you work with marketing and operations?

Do you recruit E-commerce Managers across sectors?

Yes, across retail, consumer brands and B2B e-commerce.

We match platform and category to your business.

External citations

Ready to hire your next E-commerce Manager?

Tell us about your role and a specialist marketing recruiter will call you. No fee until your hire starts.