Struggling to Find Salespeople Who Actually Deliver? Here's Why

Ever hired a salesperson who looked great on paper but failed to meet their targets? Or maybe you’ve spent months searching for someone who can close deals, only to settle for mediocre performance.

If this sounds familiar, you’re not alone. Finding exceptional sales talent in sales recruitment is one of the toughest challenges businesses face today. But without top-performing salespeople, revenue growth stalls, and business goals slip further out of reach.

The good news? There’s a better way to secure the high performers you need to hit targets and boost your bottom line.

Why Finding Top Sales Talent on Your Own Can Be So Difficult

Sales recruitment isn’t just about posting a job description and waiting for applications to roll in. It’s a specialised process that requires a deep understanding of what makes a salesperson truly successful.

Here’s why it’s so hard to do alone:

• High Competition: Top salespeople are in demand, and they’re often snapped up quickly by competitors. Without the right connections, you may never even reach them.
• Misleading CVs: Sales professionals know how to sell themselves, which means it’s easy to end up with someone who talks the talk but doesn’t walk the walk.
• Time-Consuming Process: Sifting through applications, conducting interviews, and checking references takes time—time that could be spent growing your business.

These challenges often lead to rushed decisions, poor hires, and missed opportunities to drive revenue growth.

The Risks of Settling for "Average"Salespeople

It’s tempting to settle for someone who’s “good enough” when the hiring process drags on. But here’s the truth: average salespeople cost you more than you think.

Consider these risks:

• Lack of Results: If they can’t close deals or hit targets, they’re not contributing to your revenue growth.
• Low Morale: A poor hire can disrupt team dynamics and dampen the motivation of high-performing colleagues.
• High Turnover: When salespeople underperform, they often leave—or worse, stay and drain your resources.

In the world of sales, “good enough” simply isn’t good enough. You need proven closers who can deliver results, not just promises.

What the Right Sales Recruitment Partner Can Do for You

Imagine having access to a pool of pre-vetted, high-performing sales professionals who are ready to hit the ground running. That’s exactly what a specialist recruitment partner can provide.

Here’s how working with an expert transforms the hiring process:

• Access to Top Talent: Recruitment agencies have extensive networks and databases filled with skilled sales professionals, including those not actively job hunting.
• Tailored Matching: They don’t just look at skills—they also consider personality, cultural fit, and your specific business goals.
• Faster Hires: With their expertise, the recruitment process is streamlined, helping you secure top talent in less time.

Partnering with a specialist means fewer headaches, less risk, and better results.

Why Coburg Banks Is the Perfect Partner for Sales Recruitment

If you’re looking for salespeople who can actually sell, Coburg Banks has you covered. Since 2002, their Sales Recruitment division has been helping businesses like yours find top-tier talent that drives real results.

What Sets Coburg Banks Apart?

• Comprehensive Expertise: From entry-level sales reps to senior account managers and sales directors, Coburg Banks specialises in recruiting for all levels across multiple sectors.
• Bespoke Approach: They take the time to understand your sales strategies and organisational goals, ensuring a perfect match for your needs.
• Proven Track Record: With decades of experience, they’ve consistently helped businesses secure high-impact sales professionals who deliver measurable growth.
• Focus on the Best: Coburg Banks doesn’t just find candidates—they find proven closers and target hitters who can make a real difference to your bottom line.

When you work with Coburg Banks, you’re not just filling a vacancy—you’re investing in the future success of your business.

What Your Business Could Look Like with Coburg Banks

Picture this: A sales team filled with motivated, high-performing professionals who consistently hit their targets and drive revenue growth. Your business is thriving, your goals are being met, and you’re staying ahead of the competition.

That’s the power of working with a recruitment partner like Coburg Banks. They take the stress out of hiring and ensure you get the results you need to succeed.

Ready to find the sales talent you’ve been searching for? Learn more about Coburg Banks’ sales recruitment expertise or book a call today.

Don’t settle for “good enough” when you could have the best. With Coburg Banks, you’ll find salespeople who can sell, hit targets, and grow your revenue. It’s time to take your sales team—and your business—to the next level.