The Pay Rise Coming for Care Staff Could Squeeze Your Managers

Care worker pay is heading for a national reset, and registered and deputy managers may end up feeling the squeeze first.

By
Anthony Hughes
,
Head of Recruitment
of Coburg Banks
LinkedIn Profile
August 31, 2026

A regional manager called me last month about a registered manager who'd just handed in her notice. Nothing dramatic.

No blow-up, no scandal, no falling out with the board, nothing like that.

She'd simply worked out that a senior carer two grades below her was about to be paid almost the same as she was, and that, for her, was that. That conversation has stuck with me. It's about to happen a lot more often.

The government has confirmed it's setting up the Adult Social Care Negotiating Body, a new national body that will agree pay and conditions for England's 1.5 million-strong care workforce through what's being called a Fair Pay Agreement. Backed by £500 million for the first settlement, due to land in April 2028, according to the government's own announcement.

Legislation to formally establish the body is expected by the end of this year, with an independent chair appointed in early 2027 and negotiations starting that April, assuming the timetable holds.

Why this matters more for managers than carers

Care minister Stephen Kinnock framed the move as overdue recognition for a workforce that has waited a long time for proper training and a real route upward. Union representatives went further, calling it a long-overdue step toward the kind of national bargaining that other public services already have. And fair enough. The floor does need raising, and barely anyone working in this sector would tell you otherwise.

But here's what nobody's really talking about yet.

When you lift the floor without touching anything above it, the ceiling gets a lot closer to the floor. Registered managers, deputy managers and regional managers have historically been paid a premium over frontline staff, one meant to reflect the compliance risk, the CQC exposure, and the sheer weight of responsibility they carry day to day.

If frontline pay rises through national bargaining and management pay doesn't move with it, that premium shrinks. Sometimes to almost nothing. And nobody plans for pay compression. It just happens to you, one review cycle at a time, until a good manager does the maths on a Sunday evening and quietly decides she's had enough.

I've watched this exact dynamic play out before, on a smaller scale, whenever the National Living Wage jumped and management bandings failed to keep pace behind it.

What does the Fair Pay Agreement mean for registered manager pay?

The agreement itself sets pay and terms for the wider care workforce through national negotiation between unions, employer bodies and government, with the first settlement taking effect from April 2028.

It does not automatically raise registered manager or deputy manager salaries. So unless providers deliberately widen the gap as frontline pay increases, the practical effect is a narrowing pay differential at exactly the level responsible for CQC compliance and staff retention. That's the bit that should worry you if you run a care home or a domiciliary agency. Not the £500 million, and not the negotiating body itself.

It's the quiet compression happening one pay review at a time, in the gap between what a senior carer earns and what the person managing the whole building earns. Slow, unglamorous, and easy to miss until someone hands in their notice.

How can providers protect the management pay gap before 2028?

Start by actually knowing where your registered manager salary UK benchmark sits today, not where it sat two years ago when you last reviewed it. Then build headroom into pay bandings now, before the first settlement lands, rather than reacting to it in 2028 when every other provider is scrambling to do the same thing at the same time.

Succession planning matters here too, more than most providers give it credit for. A deputy manager who can see a credible, funded path to registered manager is far less likely to be poached by the home down the road. Easier said than done, I know. Budgets are already tight, and nobody has a spare pot of money sitting around waiting for this.

But there's a data point worth sitting with. The ONS's August labour market bulletin showed vacancies in human health and social work roles falling by five thousand over the quarter, one of the steepest drops of any sector recorded.

Read that as good news and you'd be wrong. It mostly reflects fewer posts being advertised, not fewer posts needing to be filled well. Providers are pulling back on recruitment spend at precisely the moment leadership retention is about to get harder, which is a strange kind of timing when you think about it.

The bit agencies like ours actually see first

We place registered managers, deputy managers and operations directors across the sector, week in and week out. And the pattern we're seeing right now is candidates asking pointed questions about pay structure and progression before they'll even come in for an interview. Two years ago that conversation barely happened. Now it's the first thing raised, sometimes the only thing raised, sometimes before we've even got to the job description.

None of that means panic. It means getting ahead of a change you can already see coming, rather than discovering it in an exit interview six months from now, when it is far too late to do much about it.

If this is a conversation you've been putting off, we're happy to talk through how your management pay benchmarks compare with the rest of the market, and share our take once you're ready to look at a specific hire.

Worth a look too if you're weighing up whether to handle this in-house or bring in specialist support. Our social care recruitment team works this exact seniority band every week and can talk you through what other providers are quietly doing about it already. Or if you're a manager reading this and wondering whether it's you, our current care leadership roles are worth a browse.

No harm in knowing what's out there.

The negotiating body won't even sit until next year. But the pay reviews that decide whether your managers stay happen a lot sooner than that, some of them this autumn.

Coburg Banks Health & Social Care Recruitment
We help outstanding care professionals get brilliant jobs in top companies.

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