Hiring sales talent in Cardiff? The market's more competitive than it used to be, and a decent CV alone doesn't tell you whether someone can actually sell.
At Coburg Banks, we've been recruiting salespeople across Cardiff and South Wales since 2002. We know this market inside out, the industries, the salary benchmarks, and where the real performers are hiding.
From understanding Cardiff's commercial landscape to knowing what top sales candidates expect, we bring a grounded, regional perspective that makes a real difference.
You'll never get a pile of random CVs from us. Just carefully matched salespeople who are ready to hit the ground running.
We've built relationships with high-performing sales professionals who aren't actively looking, but would move for the right opportunity.
Three-month replacement and rebate guarantee on every placement. If things don't work out, we'll put it right.
Let's find the right salesperson for your Cardiff team.
Yes. We have placed sales professionals across Wales since 2002, everyone from SDRs and telesales through to Sales Directors, for fast-growing SMEs and established firms alike. Whether you are hiring a single field sales rep or building out a whole Cardiff team, we can help, and we will know the local market you are hiring into.
As a 2026 guide for Wales: an SDR sits around £29k, a Sales Executive about £32k, an Account Manager £36k, a Business Development Manager £43k, a Sales Manager £53k and a Sales Director £90k. Wales pay is typically 4% below the UK average. The table above shows the full ranges, and we are happy to benchmark the exact role you are hiring.
It depends on the role, mainly how senior the position is and how hard it is to fill, so we don't quote a one-size-fits-all number. We would rather talk it through with you on a quick call and agree a clear, fixed fee upfront before we start any work, with no surprises later. The one thing we can promise now: there is nothing to pay unless you actually hire someone we introduce. Give us a call and we will give you a straight answer for your specific role.
Everything from the people making first contact to the person running the whole function. That means SDRs and telesales, internal and field sales, account and key account managers, business development managers, sales and regional managers, and up to Head of Sales, Sales Director and Commercial Director. New business or account growth, office-based, hybrid or remote, permanent or interim. If the job is to win or grow revenue, it is one we fill.
Usually a vetted shortlist within 48 hours, and a hire inside a month, with 29 days our average across sales roles. We can move that fast because we already know the sales market rather than starting each search from a blank page. What you will not get is a pile of half-relevant CVs to sift, every person we send has been spoken to, screened and matched to your brief.
The strongest salespeople are usually busy hitting target somewhere else, not scrolling job boards. We reach them the slower way that actually works: relationships built over two decades, referrals, and direct, discreet approaches to named people. That is the difference between a shortlist of whoever happened to be looking this week and a shortlist of the people you would genuinely want to hire.
Every placement comes with a three-month rebate and replacement guarantee. If it does not work out in the first three months, we either find you a replacement or refund a share of the fee. We would far rather get it right first time, and our process is built to, but the guarantee means the risk sits with us, not with you.
When your new hire starts, and not before. Nothing to brief us, nothing for the shortlist, nothing for interviews. Our fee only falls due once the right person is in the seat and working. If we do not find someone you hire, it has not cost you a penny.
